Welcome to PFCA

Mission Statement

“To provide non-surgical, non-invasive alternatives and solutions for pelvic floor muscle fitness, rehabilitation and issues”

Our Story

PFCA CEO Brad Cole and Professor Dr. Jordan
PFCA CEO Brad Cole and Professor Dr. Jordan

Extracorporeal Magnetic Innervation™ (ExMI™) therapy was discovered long ago. In 1999 at Emory University, Dr. Galloway finished a study on the efficacy of ExMI™ on incontinence in women¹. His findings showed an 85% drastic improvement after 20 sessions of ExMI™ therapy. With this and a few other studies supported the FDA 510K approval to market granted to Neotonus™ in 1998. The owners of Neotonus™ sold the company and patents to pursue other endeavors and ownership eventually landed with current owner Professor Dr. Michael Jordan in 2006. Dr. Jordan wishing to relaunch the ExMI™ technology back to the United States was introduced to Bradley Cole, CEO and entrepreneur. Together they formed Pelvic Floor Centers of America™ (PFCA™) in October 2013. The focus of PFCA™ is to work with medical practices to aid current patients with issues related to pelvic floor muscle deterioration. In October 2015 Pelvic Floor Fitness Centers™ was introduced to expand to general fitness of the pelvic floor muscles. Mr. Cole believes “we are just beginning to discover the benefits from this amazing technology that almost fell into obscurity”.


“Pelvic Floor Centers of America™ is the industry leader specializing in ExMI™ therapy for pelvic floor muscle rehabilitation, solutions for pelvic floor muscle issues and next generation ExMI technology.”


The primary technology utilized is known as Extracorporeal Magnetic Innervation™ (ExMI™). This technology produces highly potent magnetic fields which vary in time and intensity. The field is able to penetrate deep into the perineum, activating the pelvic floor muscles by stimulating all branches of the pudendal and splanchnic nerves. This is similar to a kegel plus exercise (ExKeg™) but with high number of contractions not obtainable without ExMI™ assistance. One 20 minute ExMI™ session results in-between 3,600 and 18,000 ExKegs (muscle contractions). Also, some patients experience a residual effect, an ORMC™ study² found after 2.9 years, 56.8% did not need a second threatment.
A 20 minut

The ExMI™ device has been used successfully by over 2000 physicians as non-surgical, non-invasive
therapy for the treatment of urinary incontinence and other issues related to pelvic floor muscle deterioration. It has been successfully used to treat urinary and fecal incontinence following radical prostatectomy, pelvic pain, erectile dysfunction, and other sexual disturbances including hemorrhoids. In addition, vaginal tonus and additional indications have therapy protocols (data is available under confidentiality.) Unlike any other existing therapies the ExMI™ technology strengthens all of the muscles of the pelvic floor to help rebuild strength and endurance thereby, allowing patients to re-establish bladder control.

¹ Extracorporeal Magnetic Innervation Therapy for Stress Urinary Incontinence 1999
²Follow-up of Patients Who Underwent Extracorporeal Magnetic Innervation (ExMI) Therapy for Urinary Incontinence – 2.9 Years After Initial Treatment 2001


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